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Multimodal embeddings at scale: AI data lake for media and entertainment workloads

Amazon AWS AI Blog / 3/13/2026

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Key Points

  • It demonstrates how to build a scalable multimodal video search system enabling natural language search across large video datasets using Amazon Nova models and Amazon OpenSearch Service.
  • It moves beyond manual tagging and keyword-based searches to semantic search that captures the full richness of video content.
  • It covers architectural and operational considerations for deploying the system at scale, including data lake organization, embeddings, indexing, and retrieval with AWS services.
  • It targets media and entertainment workloads, illustrating practical steps to improve search relevance and asset discovery.
This post shows you how to build a scalable multimodal video search system that enables natural language search across large video datasets using Amazon Nova models and Amazon OpenSearch Service. You will learn how to move beyond manual tagging and keyword-based searches to enable semantic search that captures the full richness of video content.