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Amazon’s new ‘getitfast’ delivery page lists items you can have in 1 hour

The Verge / 3/17/2026

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Key Points

  • Amazon announced a new "getitfast" page to surface items eligible for 1-hour and 3-hour delivery, simplifying how users find same-day options.
  • The company is adding new search filters for 1-hour and 3-hour delivery and product tags to indicate eligibility.
  • The update could help shoppers access fast delivery but may raise concerns about squeezing out local businesses if the option becomes widely used.
  • Amazon plans to continue expanding availability of same-day delivery across hundreds of cities.
Two phones showing rapid delivery options on Amazon in front of an orange background

Amazon announced on Tuesday that it's making it easier for users to find products eligible for its 1-hour and 3-hour delivery options with a new "getitfast" page for same-day delivery products available in their area. Amazon is also introducing new search filters for 1-hour and 3-hour delivery, along with tags on eligible products - which could be convenient, but could also do even more to squeeze out local businesses if this becomes a popular option.

Amazon says it's planning to continue expanding availability for its same-day delivery options:

"The convenience of 1-hour delivery is currently available to customers in hundreds of cities …

Read the full story at The Verge.