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These electronic Polaroids are powered by your phone’s NFC chip

The Verge / 3/21/2026

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Key Points

  • VidaBay's Classic Plus NFC E-Ink Fridge Magnet uses a low-power color E-Ink display and NFC to display photos from a phone without requiring a battery.
  • E-Ink tech is expanding beyond e-readers to items like digital photo frames and NFC-enabled fridge magnets.
  • The product is globally available in white, red, or yellow for $35.99 (discounted to $29.99), or a three-pack for $99.99 (discounted to $86.99).
  • The Verge places this release in the context of a broader trend of NFC/E-Ink displays, highlighting its use on everyday objects such as price tags.

E Ink displays have expanded beyond e-readers. They're now used in digital photo frames, smartphones, and even the price tags found on grocery store shelves. VidaBay's Classic Plus NFC E-Ink Fridge Magnet - which looks like a Polaroid photo - features the same low power color E Ink screens used in those electronic price tags, but to display photos from your phone without the need for a battery.

The small digital photo frames are now available globally in white, red, or yellow through VidaBay's online store for $35.99 each (currently discounted to $29.99), or as a three-pack for $99.99 (now discounted to $86.99).

One of the many unique bene …

Read the full story at The Verge.