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Prediction markets are trying to lure journalists with partnership deals

The Verge / 3/20/2026

📰 NewsSignals & Early TrendsIndustry & Market Moves
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Key Points

  • Prediction markets are expanding their media partnerships to embed odds and data in mainstream coverage, with examples including Polymarket's presence at the Golden Globes, the AP licensing election data to Kalshi, and a Polymarket–Substack partnership boosting prediction-market data in newsletters.
  • Some exchanges are reportedly offering direct deals to individual reporters, including an offer to Rick Ellis to produce two stories per week for his newsletter.
  • The Verge frames this as part of a broader trend of prediction-market data appearing in journalism and sponsored content.
  • Newsrooms and journalists may need to weigh conflicts of interest and disclosure as these partnerships grow and influence coverage.
Dice floating in mid air behind a big red stock arrow.

Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket odds, the AP is licensing election data to Kalshi, and a partnership between Polymarket and Substack means more prediction market data in newsletters.

Some prediction market exchanges are now attempting to strike deals with individual reporters. Rick Ellis, an independent entertainment journalist who runs AllYourScreens.com and writes a newsletter on Substack about TV and streaming, told The Verge he received an offer this week.

The deal involved producing two stories a week based on …

Read the full story at The Verge.

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