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Diagnosing and Repairing Citation Failures in Generative Engine Optimization

arXiv cs.CL / 3/11/2026

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Key Points

  • Generative Engine Optimization (GEO) aims to enhance content visibility in AI-generated responses but traditionally measures contribution rather than actual citation that drives traffic back to creators.
  • Existing GEO methods apply uniform rewriting rules and do not diagnose why individual documents fail to be cited.
  • The paper introduces a diagnostic framework including a taxonomy of citation failure modes, AgentGEO system for targeted repairs, and a benchmark for evaluating generalization across queries.
  • AgentGEO improves citation rates by over 40% relative to baselines while modifying significantly less content, highlighting more efficient and effective citation optimization.
  • The study reveals that generic optimizations may harm long-tail content visibility and some citation challenges require solutions beyond optimization, impacting equitable visibility in AI-mediated information access.

Computer Science > Information Retrieval

arXiv:2603.09296 (cs)
[Submitted on 10 Mar 2026]

Title:Diagnosing and Repairing Citation Failures in Generative Engine Optimization

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Abstract:Generative Engine Optimization (GEO) aims to improve content visibility in AI-generated responses. However, existing methods measure contribution-how much a document influences a response-rather than citation, the mechanism that actually drives traffic back to creators. Also, these methods apply generic rewriting rules uniformly, failing to diagnose why individual document are not cited. This paper introduces a diagnostic approach to GEO that asks why a document fails to be cited and intervenes accordingly. We develop a unified framework comprising: (1) the first taxonomy of citation failure modes spanning different stages of a citation pipeline; (2) AgentGEO, an agentic system that diagnoses failures using this taxonomy, selects targeted repairs from a corresponding tool library, and iterates until citation is achieved; and (3) a document-centric benchmark evaluating whether optimizations generalize across held-out queries. AgentGEO achieves over 40% relative improvement in citation rates while modifying only 5% of content, compared to 25% for baselines. Our analysis reveals that generic optimization can harm long-tail content and some documents face challenges that optimization alone cannot fully address-findings with implications for equitable visibility in AI-mediated information access.
Comments:
Subjects: Information Retrieval (cs.IR); Computation and Language (cs.CL)
Cite as: arXiv:2603.09296 [cs.IR]
  (or arXiv:2603.09296v1 [cs.IR] for this version)
  https://doi.org/10.48550/arXiv.2603.09296
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arXiv-issued DOI via DataCite

Submission history

From: Zhihua Tian [view email]
[v1] Tue, 10 Mar 2026 07:25:34 UTC (2,779 KB)
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