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Spotify tests letting users directly customize their Taste Profile

The Verge / 3/14/2026

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Key Points

  • Spotify Premium users in New Zealand will be the first to try a Taste Profile Beta that lets them view and directly edit their personalization data.
  • Access the feature by tapping the profile icon and selecting Taste Profile from the sidebar, enabling direct edits to listening preferences and trends.
  • The Taste Profile shows not only which artists you listen to but also patterns in your listening habits, with examples demonstrating how adjustments can influence recommendations.
  • The rollout is staged and currently limited to NZ beta testers, with potential wider availability based on feedback.
Dialog box reading “Taste Profile Beta” with an icon of sliders next to it.
Less slop please. | Image: Spotify

Spotify Premium users in New Zealand will be the first to experience the service's latest personalization feature. The company is letting users view and make changes to their Taste Profile directly. If your algorithm is serving up too much Bieber, you can politely tell the algorithm to ease up. Beta testers will be able to access the feature by tapping on their profile icon and then selecting Taste Profile from the sidebar menu.

The Taste Profile tells you not only what artists you frequently listen to, but also identifies trends in your listening habits. In a little demo clip, Spotify shows an example Taste Profile that includes the line, …

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