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CREATE: Testing LLMs for Associative Creativity

arXiv cs.CL / 3/11/2026

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Key Points

  • CREATE is a newly introduced benchmark designed to evaluate large language models' capacity for associative creativity, specifically their ability to form novel and meaningful connections between concepts.
  • The benchmark assesses models based on the specificity and diversity of generated conceptual paths, rewarding models that produce a larger set of distinct and meaningful connections.
  • Evaluation of state-of-the-art models reveals that the task is challenging due to a large search space and answer multiplicity, with even high computational budgets not guaranteeing significantly better performance.
  • Current creative prompting techniques offer some improvement, but the benchmark highlights the need for new approaches to enhance associative creativity in AI models.
  • CREATE serves as a valuable sandbox for further research and development aimed at improving models’ creative associative reasoning capabilities.

Computer Science > Computation and Language

arXiv:2603.09970 (cs)
[Submitted on 10 Mar 2026]

Title:CREATE: Testing LLMs for Associative Creativity

View a PDF of the paper titled CREATE: Testing LLMs for Associative Creativity, by Manya Wadhwa and 4 other authors
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Abstract:A key component of creativity is associative reasoning: the ability to draw novel yet meaningful connections between concepts. We introduce CREATE, a benchmark designed to evaluate models' capacity for creative associative reasoning. CREATE requires models to generate sets of paths connecting concepts in a model's parametric knowledge. Paths should have high specificity (distinctiveness and closeness of the concept connection) and high diversity (dissimilarity from other paths), and models are scored more highly if they produce a larger set of strong, diverse paths. This task shares demands of real creativity tasks like hypothesis generation, including an extremely large search space, but enables collection of a sizable benchmark with objective answer grading. Evaluation of frontier models shows that the strongest models achieve higher creative utility than others, with the high multiplicity of answers and complexity of the search making benchmark saturation difficult to achieve. Furthermore, our results illustrate that thinking models are not always more effective on our task, even with high token budgets. Recent approaches for creative prompting give some but limited additional improvement. CREATE provides a sandbox for developing new methods to improve models' capacity for associative creativity.
Subjects: Computation and Language (cs.CL)
Cite as: arXiv:2603.09970 [cs.CL]
  (or arXiv:2603.09970v1 [cs.CL] for this version)
  https://doi.org/10.48550/arXiv.2603.09970
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arXiv-issued DOI via DataCite

Submission history

From: Manya Wadhwa [view email]
[v1] Tue, 10 Mar 2026 17:58:44 UTC (1,764 KB)
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