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Honda cancels Zero Series EVs, citing ‘extremely challenging’ situation

The Verge / 3/12/2026

📰 NewsIndustry & Market Moves

Key Points

  • Honda is cancelling its Zero Series SUV and Saloon, as well as Acura RSX EVs, due to an extremely challenging earnings situation.
  • The company expects a net loss for the full year, which would be Honda's first annual loss since becoming a public company about 50 years ago (per The Financial Times via The Verge).
  • Honda had unsuccessfully attempted to merge with Nissan last year, illustrating ongoing strategic challenges.
  • The decision underscores the financial pressures automakers face while pursuing EV programs and navigating tariffs.
Honda Zero

Farewell, Honda Zero. We never knew thee.

Honda is cancelling its Zero Series SUV and Saloon, as well as the Acura RSX EVs, citing an "extremely challenging earnings situation." The Japanese automaker, which unsuccessfully tried to merge with Nissan last year, said it expected to make a net loss of ¥360 billion (~$2.5 billion) to ¥630 billion (~$4.4 billion) in the full year ending this month - which, according to The Financial Times, would be Honda's first ever annual recorded loss since becoming a public company 50 years ago.

Honda, which is grappling with President Trump's tariffs, had been one of the most aggressive automakers in pur …

Read the full story at The Verge.