How China is using AI – and state funding – to transform the micro drama industry

SCMP Tech / 5/1/2026

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Key Points

  • In China, micro drama companies are using AI-enabled workflows to produce shows much faster and at significantly lower cost than traditional production methods.
  • Vigloo, a South Korean micro drama producer, has allocated about 30% of its budget to AI-driven processes, enabling it to cut production time from roughly three months to one and reduce costs to about one-fifth.
  • AI adoption is allowing companies to release substantially more micro dramas while also expanding their ability to experiment with content formats and production approaches.
  • The article highlights that AI use in the sector is often paired with lavish state subsidies, indicating government backing as a key driver of industry transformation.
Vigloo, a South Korean micro drama production company, has gone all-in on artificial intelligence this year, betting that automation can fundamentally reshape how content is made. The company has begun spending roughly 30 per cent of its budget on AI-driven workflows, and the change is already having a dramatic impact. It can now produce a show in just one month rather than three, and at one-fifth of the cost. That is not only allowing Vigloo to release far more shows, but also to experiment...

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