New ways to buy ChatGPT ads
OpenAI Blog / 5/5/2026
📰 NewsTools & Practical UsageIndustry & Market Moves
Key Points
- OpenAI is expanding ChatGPT advertising by rolling out a beta self-serve Ads Manager for advertisers.
- The update adds CPC bidding, giving advertisers more direct control over how they pay for clicks.
- OpenAI includes improved measurement tools to help advertisers track performance more effectively.
- The system is designed to protect user privacy and keep ad-related targeting and measurement separated from individual conversations.
OpenAI expands ChatGPT ads with a beta self-serve Ads Manager, CPC bidding, and enhanced measurement tools—built to protect privacy and keep conversations separate from ads.
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