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ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform

THE DECODER / 5/6/2026

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Key Points

  • ChatGPT ads are now available to US advertisers through a self-serve booking system, eliminating the previous $50,000 minimum ad budget.
  • OpenAI is expanding access to ads so that smaller businesses can run campaigns directly rather than relying on bespoke sales arrangements.
  • OpenAI aims to generate $2.5 billion in ad revenue this year, indicating an aggressive push to scale its advertising business.
  • The launch suggests OpenAI is building a more complete end-to-end ad platform to attract a wider range of advertisers and increase spend.
  • By lowering barriers to entry, OpenAI could broaden the types of marketers testing ChatGPT advertising and accelerate adoption across SMBs.

Advertisers in the US can now book ads in ChatGPT on their own. The $50,000 minimum budget is gone. OpenAI is targeting $2.5 billion in ad revenue this year.

The article ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform appeared first on The Decoder.

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