OpenAI wants to sell more ads in ChatGPT, but advertisers are struggling with basic tools

THE DECODER / 4/17/2026

📰 NewsSignals & Early TrendsIndustry & Market Moves

共有:

Key Points

OpenAI is expanding its advertising offering inside ChatGPT and rolling out new pricing models to attract more advertisers.
Despite the push to monetize, early advertisers report they cannot reliably measure results because essential tracking/measurement tools are missing or insufficient.
Advertisers also face limited targeting capabilities, which makes it harder to reach specific audiences and optimize campaigns.
The article suggests the ad marketplace in ChatGPT may be constrained not by demand, but by the “basic martech” tooling required for modern performance marketing.
Overall, the move highlights a friction point in translating generative AI experiences into effective, trackable advertising channels.

OpenAI is expanding its advertising business in ChatGPT and introducing new pricing models. But early advertisers are running into a lack of tracking tools and limited targeting options.

The article OpenAI wants to sell more ads in ChatGPT, but advertisers are struggling with basic tools appeared first on The Decoder.