Sierra’s Bret Taylor says the era of clicking buttons is over
TechCrunch / 4/10/2026
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Key Points
- Sierra’s Bret Taylor argues that traditional click-driven web interfaces are being replaced by natural-language workflows.
- The company launched Ghostwriter, described as an “agent as a service” that can generate other specialized agents to handle user requests.
- With Ghostwriter, users provide instructions in plain language and the system autonomously builds and deploys an agent to execute the task.
- Sierra positions Ghostwriter as a shift from conventional UI interactions toward agent-driven automation for web applications.
Last month, Sierra launched Ghostwriter, an agent designed to build other agents. With this “agent as a service” tool, the startup intends to replace traditional click-based web applications with natural language. Users simply describe what they need, prompting Ghostwriter to autonomously create and deploy a specialized agent to execute the task.
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