How Guidesly built AI-generated trip reports for outdoor guides on AWS

Amazon AWS AI Blog / 4/15/2026

💬 OpinionDeveloper Stack & InfrastructureTools & Practical Usage

Key Points

  • Guidesly built Jack AI on AWS to transform outdoor trip media into marketing-ready, AI-generated trip reports using a multi-service workflow.
In this post, we walk through how Guidesly built Jack AI on AWS using AWS Lambda, AWS Step Functions, Amazon Simple Storage Service (Amazon S3), Amazon Relational Database Service (Amazon RDS), Amazon SageMaker AI, and Amazon Bedrock to ingest trip media, enrich it with context, apply computer vision and generative AI, and publish marketing-ready content across multiple channels—securely, reliably, and at scale.