Salesforce CEO Marc Benioff says APIs are the new UI for AI agents

THE DECODER / 4/18/2026

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Key Points

Salesforce plans to open its entire platform to AI agents through a new offering called “Headless 360.”
CEO Marc Benioff argues that APIs will function as the primary user interface for AI agents, reducing the need for traditional browser-based interaction.
The initiative is framed as an “inevitable shift,” aligning with comments attributed to OpenAI CEO Sam Altman about the future direction of AI agent interfaces.

Salesforce is opening its entire platform to AI agents. With "Headless 360," the API becomes the user interface and the browser becomes obsolete. CEO Marc Benioff is putting into practice exactly what OpenAI's Sam Altman recently called an inevitable shift.

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