Been experimenting with a few AI video tools recently to speed up content + ad creation, figured I’d share what actually stood out
These tools are getting pretty good, especially if you don’t have a full editing setup or team
Here’s a quick breakdown of what I tried:
Runway
What it does: Text/image to video + editing tools
Cool stuff: Good quality outputs, lots of features
Best for: Creative experiments, short clips
My take: Powerful, but took me a bit to get consistent results
Pika
What it does: Generates short videos from prompts
Cool stuff: Fast and easy to try ideas
Best for: Quick social clips
My take: Fun to use, but hard to control exact outcomes
Synthesia
What it does: AI avatar videos with voice
Cool stuff: Clean talking head style content
Best for: Tutorials, explainers
My take: Solid for info content, less useful for ads
InVideo AI
What it does: Script to full video
Cool stuff: Templates + automation
Best for: Beginners, quick drafts
My take: Easy, but everything started to feel templated
Luma Dream Machine
What it does: Realistic AI generated scenes
Cool stuff: Visually impressive outputs
Best for: Cinematic style clips
My take: Looks great, but hit or miss depending on prompt
Higgsfield
What it does: AI video with more control over shots + motion
Cool stuff: Can guide camera movement, pacing, structure
Best for: Ads or anything that needs to feel intentional
My take: Feels closer to actually building a video vs just generating one
Biggest takeaways:
most tools are great for ideas, not final ads
control > randomness if you’re making anything performance focused
you’ll probably end up combining tools instead of relying on one
A lot of these have free tiers, so worth testing yourself
If I had to pick one I’d keep experimenting with, probably higgsfield just because the extra control makes it feel a bit more usable for actual ad work
Curious what others are sticking with rn 👀
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