Focus360: Guiding User Attention in Immersive Videos for VR

arXiv cs.AI / 4/1/2026

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Key Points

The paper/demo introduces Focus360, a system for improving engagement in 360° VR videos by directing viewers’ attention to key scene elements.
Focus360 uses natural-language descriptions to identify important elements in the scene and then applies visual effects to guide attention without breaking immersion.
The demo includes a 360° “Safari Tour” experience, intended to show that guided attention can increase focus while preserving an immersive viewing experience.
The approach combines attention guidance with 360° video playback, aiming to balance usability (clear focus) and presence (continuous immersion).

Abstract

This demo introduces Focus360, a system designed to enhance user engagement in 360{\deg} VR videos by guiding attention to key elements within the scene. Using natural language descriptions, the system identifies important elements and applies a combination of visual effects to guide attention seamlessly. At the demonstration venue, participants can experience a 360{\deg} Safari Tour, showcasing the system's ability to improve user focus while maintaining an immersive experience.