Bluesky’s new app is an AI for customizing your feed

The Verge / 3/30/2026

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Key Points

  • Bluesky’s team launched Attie, an AI assistant that helps users create custom social feeds by describing what they want in natural language.
  • Attie uses Anthropic’s Claude as its underlying model and is built on Bluesky’s atproto (AT Protocol) technology stack.
  • The initial custom feeds are available inside a standalone Attie app, with plans to expand them into Bluesky and other atproto-based apps.
  • The product is presented as “building your own algorithm,” shifting feed curation from fixed ranking logic toward user-specified intent.
Attie logo

The latest app from the team behind Bluesky is Attie, an AI assistant that lets you build your own algorithm. At the Atmosphere conference, Bluesky's former CEO, Jay Graber, and CTO Paul Frazee, unveiled Attie, which is powered by Anthropic's Claude and built on top of Bluesky's underlying AT Protocol (atproto).

Attie allows users to create custom feeds using natural language. For example, you could ask for "posts about folklore, mythology, and traditional music, especially Celtic traditions." To start these custom feeds will be confined to a standalone Attie app. But the plan is to make them available in Bluesky and other atproto apps.

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