Everyone thinks McKinsey just built 25,000 AI experts.
They didn't.
They took a 35-year-old internal database, put a natural language interface on top, and wrote a press release that every major business publication ran without asking a single follow-up question.
This is the same play McKinsey has run for a hundred years. ERP in the 90s.
Digital transformation in the 2000s. Big data in the 2010s. Each wave the same: new technology creates executive anxiety, McKinsey positions itself between that anxiety and the answer, and companies buy the trend to protect themselves when it fails.
The future looks a lot like the past.
And once you see it, you can't unsee it.
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