Google finds new ways to keep you from ever clicking a link again

THE DECODER / 4/17/2026

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Key Points

  • Google is extending its AI mode into Chrome so that websites can open directly alongside AI responses rather than requiring users to click through to separate pages.
  • This design aims to reduce the usefulness of traditional link-based page visits by shifting attention from results pages to AI-generated answers.
  • The change suggests deeper integration between AI search experiences and the browsing workflow inside the browser.
  • Overall, users may spend less time navigating external pages as Chrome presents content in context of the AI response.

Google is pushing AI mode deeper into Chrome: websites will soon open directly next to the AI response. That makes the traditional page visit even less relevant.

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