Meta launches new initiative to support entrepreneurship, drive AI adoption

TechCrunch / 3/25/2026

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Key Points

Meta’s CEO Mark Zuckerberg announced in a staff memo that the company wants to expand its support for entrepreneurship beyond the tens of millions of small businesses already using its platforms.
The initiative is aimed at driving greater adoption of Meta’s AI capabilities among small businesses and entrepreneurs to help them grow and connect with customers.
The announcement frames entrepreneurship as a core part of Meta’s business model and signals a renewed corporate push toward SMB enablement and AI-driven use cases.
By explicitly linking entrepreneurial support with AI adoption, Meta is positioning itself to deepen platform engagement through practical AI value for merchants and creators.

Meta CEO Mark Zuckerberg said in a memo to staff that small businesses have always been a big part of the company's business model, and that while tens of millions of entrepreneurs already use its platforms to grow and connect with customers, the company wants to do more in the space.