Anthropic manager hints that Pro and Max plans are outgrown by today's Claude workloads

THE DECODER / 4/22/2026

📰 NewsIndustry & Market Moves

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Key Points

Anthropic temporarily removed Claude Code from its Pro subscription for new customers, then reversed the change after facing public backlash.
Anthropic’s Head of Growth, Amol Avasare, said the existing Pro and Max subscription tiers no longer align with how customers are using Claude today.
The episode suggests Anthropic may adjust packaging and pricing to better reflect current Claude workloads and usage patterns.
The article frames subscription-plan fit as a strategic issue driven by evolving product usage rather than just incremental feature changes.

Anthropic briefly removed Claude Code from its Pro subscription for new customers and reversed the change after public pushback. Head of Growth Amol Avasare signaled that the current subscription plans fundamentally no longer match how people are using Claude.

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