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OpenAI halves its Pro price to $100 for heavy Codex users, undercuts Anthropic and Google

THE DECODER / 4/10/2026

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Key Points

  • OpenAI has introduced a new $100/month Pro subscription plan, restructuring its existing tier pricing.
  • The update notably provides heavy users with significantly more Codex usage while cutting the effective price by half compared with the prior Pro tier.
  • By lowering the Codex-focused Pro price, OpenAI is positioning itself competitively against alternatives from Anthropic and Google.
  • The change signals OpenAI’s focus on driving higher engagement among developer “power users” through value-based packaging rather than broad feature changes.

OpenAI is restructuring its subscription tiers with a new $100-per-month Pro plan. The biggest change: significantly more Codex usage for heavy users at half the price of the old Pro tier.

The article OpenAI halves its Pro price to $100 for heavy Codex users, undercuts Anthropic and Google appeared first on The Decoder.

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