The creator of Roomba is back with a furry robot companion

The Verge / 5/5/2026

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Key Points

  • Colin Angle, the creator behind Roomba, has launched a new venture called Familiar Machines & Magic, shifting from home cleaning robots to a companion robot.
  • The company’s first product, a dog-sized robotic pet dubbed a “Familiar,” is designed to live in a home and interact autonomously with family members.
  • The robot’s design emphasizes social presence, featuring an expressive face with movable eyebrows, ears, and eyes, and uses the “Familiar” branding to evoke folklore-like supernatural companionship.
  • The robot was showcased ahead of/around its appearance at the WSJ Future of Everything conference, signaling a new focus on consumer physical AI beyond appliances.
The first “Familiar” from Colin Angle’s new startup, Familiar Machines & Magic, is a robot that is designed to live in your home and interact autonomously with family members. | Image: Familiar Machines and Magic

Colin Angle, the maker of the Roomba and the man who helped put 50 million household robots into people's homes, is back with a new robot. But this one is designed as a companion, not a cleaner.

The first robot from Angle's new company, Familiar Machines & Magic, is a dog-sized robotic pet that resembles a cross between a bear, a barn owl, and a golden retriever. It has an expressive face, with movable eyebrows, ears, and eyes, and the company calls it a "Familiar," a name meant to evoke folklore around the idea of a supernatural companion. Based on a demo video I saw ahead of its appearance at the WSJ Future of Everything conference this w …

Read the full story at The Verge.