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ChatGPT is turning into a shopping platform with product images, prices, and comparisons, but no checkout

THE DECODER / 3/25/2026

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Key Points

  • ChatGPT is adding visual shopping capabilities within the chat, including product images, prices, and side-by-side comparisons.
  • The experience is designed to help users evaluate products without completing a transaction directly in ChatGPT.
  • OpenAI is not providing its own checkout or payment flow, instead routing purchase actions to external retailers.
  • The change signals a shift toward conversational commerce and tighter integration of product discovery with merchant fulfillment.

ChatGPT is getting visual shopping features that show products with images, prices, and side-by-side comparisons right in the chat. At the same time, OpenAI is dropping its own payment system and handing checkout off to retailers.

The article ChatGPT is turning into a shopping platform with product images, prices, and comparisons, but no checkout appeared first on The Decoder.

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