Adobe turns its creative suite into a chatbot with the new Firefly AI Assistant

THE DECODER / 4/16/2026

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Adobe is launching the Firefly AI Assistant, an AI agent that coordinates creative workflows across apps such as Photoshop and Premiere via a single chat interface.
The assistant is designed to turn multi-step, app-to-app creative tasks into conversational instructions that can be executed within the Adobe creative suite.
By integrating agentic control directly into existing creative software, Adobe aims to streamline production processes and reduce friction for common editing and ideation workflows.
The release signals a shift toward chatbot-style interfaces for professional creative tooling, potentially changing how creators plan, iterate, and finalize assets.

With the Firefly AI Assistant, Adobe is launching an AI agent that manages creative workflows across apps like Photoshop and Premiere from a single chat interface.

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