 | Google just cut Veo 3.1 API prices across the board today (April 7). Lite tier is now $0.05/sec — less than half the cost of Fast. Timing is interesting given OpenAI killed Sora last week after burning ~$15M/day with only $2.1M total revenue. Google now basically owns the AI video API space with no real competitor left standing. [link] [comments] |
Google's Veo 3.1 Lite Cuts API Costs in Half as OpenAI's Sora Exits the Market
Reddit r/artificial / 4/8/2026
📰 NewsSignals & Early TrendsIndustry & Market Moves
Key Points
- Google reduced pricing for its Veo 3.1 API on April 7, cutting costs across tiers and setting the Lite tier at $0.05 per second.
- The new Lite pricing is reported as being less than half the previous Fast tier cost, effectively lowering the cost of generating video via the API.
- The change is described as arriving alongside OpenAI’s decision to exit the Sora video market, which reportedly followed heavy spending with limited revenue.
- The article frames the update as a competitive consolidation signal, suggesting Google may be left with dominant positioning in AI video APIs due to reduced or diminished rivals.
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