The missing step between hype and profit

MIT Technology Review / 4/28/2026

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Key Points

The article is framed as a newsletter-style reflection on the gap that often exists between AI hype and real-world profitability.
It uses a personal anecdote from an anti-AI protest in London to set up the tension between public sentiment and AI adoption.
The author implies that misunderstanding, fear, or sensational narratives can obscure the practical “missing step” needed for AI projects to deliver measurable returns.
It positions the issue as a recurring challenge for organizations trying to move from experimentation to value creation.

This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. In February, I picked up a flyer at an anti-AI march in London. I can’t say for sure whether or not its writers meant to riff on South Park’s underpants gnomes. But…