Abstract
Over the past 15 years, the volume, richness and quality of data collected from the combined social networking platforms has increased beyond all expectation, providing researchers from a variety of disciplines to use it in their research. Perhaps more impactfully, it has provided the foundation for a range of new products and services, transforming industries such as advertising and marketing, as well as bringing the challenges of sharing personal data into the public consciousness. But how to make sense of the ever-increasing volume of big social data so that we can better understand and improve the user experience in increasingly complex, data-driven digital systems. This link with usability and the user experience of data-driven system bridges into the wider field of HCI, attracting interdisciplinary researchers as we see the demand for consumer technologies, software and systems, as well as the integration of social networks into our everyday lives. The fact that the data largely posted on social networks tends to be textual, provides a further link to linguistics, psychology and psycholinguistics to better understand the relationship between human behaviours offline and online.
In this thesis, we present a novel conceptual framework based on a complex digital system using collected longitudinal datasets to predict system status based on the personality traits and emotions extracted from text posted by users. The system framework was built using a dataset collected from an online scholarship system in which 2000 students had their digital behaviour and social network behaviour collected for this study. We contextualise this research project with a wider review and critical analysis of the current psycholinguistics, artificial intelligence and human-computer interaction literature, which reveals a gap of mapping and understanding digital profiling against system status.
