Grammarly’s sloppelganger saga

The Verge / 4/5/2026

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Key Points

The story reviews Grammarly’s multi-year shift from a writing-assistance browser extension toward larger AI ambitions, culminating in a major rebrand.
In October, the company formerly known as Grammarly publicly pivoted and rebranded itself as an AI company called “Superhuman,” aligning with its acquired AI email platform ambitions.
The article frames the “sloppelganger” theme as a near-identity overlap between Grammarly’s branding and the Superhuman product line, raising questions about positioning and continuity.
It ties the brand transition to the company’s earlier acquisition of an AI email platform (Superhuman Mail), which helped set the stage for its new direction.

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How it started

Most people probably know Grammarly for its browser extension that suggests how to spruce up your emails, but over the past few years, it's been eyeing bigger ambitions. In October, the company formerly known as Grammarly made a public pivot to rebrand as an AI company called Superhuman. The new name was adopted from Superhuman Mail, an AI email platform that Grammarly acquired i …

Read the full story at The Verge.