Meet Rachel: the AI agent that phoned 3,000 pubs to price a pint

Tech.eu / 3/20/2026

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Key Points

  • An AI voice agent phoned about 3,000 pubs in Ireland to collect pint prices, creating a live dataset of Guinness prices.
  • The project revives a price-tracking effort after Ireland stopped recording pint prices 14 years ago.
  • It demonstrates a practical AI application in field data collection and real-time pricing information.
  • The story signals potential implications for pricing transparency, automation of data gathering, and broader use of AI agents in everyday business tasks.
Over Paddy's weekend 2026, a friendly Northern Irish "woman" called Rachel rang more than 3,000 pubs across all 32 counties to find out the price of a pint of Guinness. Over 1,000 gave a price. Onl...

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