Anyone who has any common sense knows that AI agents in marketing just don’t exist.

Dev.to / 3/27/2026

💬 OpinionIdeas & Deep Analysis

Key Points

  • The article argues that software (including AI-based systems) is inherently rigid and inflexible, and claims that AI agents in marketing therefore cannot truly exist as commonly imagined without self-awareness.
  • It criticizes the popular “AI will replace developers” narrative, suggesting the real impact is reduced creative authority and confidence among developers who delegate work to AI.
  • The author describes a personal shift from relying heavily on AI for evaluation of private code to stepping back after studying cybersecurity, noting AI refusals or limitations (“Sorry, I can’t answer that question”).
  • It concludes that many developers may be over-reliant on AI for critique and independent thinking, implying that trust in AI should be tempered rather than replaced with it.

Any program is inevitably characterized by rigidity and inflexibility; regardless of how much data AI agents are trained on, this remains unchanged unless they possess self-awareness.

In recent years, AI has become the focal point of discussion. It has been portrayed as a god-like existence. Due to its ability to rapidly generate code, some fools assert—“AI will replace developers.”

Smart people just need to spot where the idiots are.

The notion that “AI will replace developers” commands significant online traffic; consequently, various bloggers engage in discussing it and even assert that AI will replace developers.

But is that really how it is?

Firstly, it must be acknowledged that, as developers, we are losing our creative authority.

I pursue programming because I intend to create functions that are comprehensible only to me, remaining private and solely under my control.

However, with the emergence of AI, I entrusted this private code, solely under my control, to artificial intelligence for evaluation.

I lost my creative authority, my confidence diminished, and I ceased to trust myself, placing my trust in AI instead.

That was exactly me last year.

However, I am no longer in that state this year, as I have pursued studies in cybersecurity.

Because this industry is so particular, I just can’t depend on AI, no matter how much I want to.

Whenever I ask it about cybersecurity, it always says, “Sorry, I can’t answer that question.”

This made me mad; people hate it when their tools don’t obey them.

I’ve stopped leaning on AI. I used to talk to it hundreds of times a day, and now I barely have a few dozen chats.

I have begun to reevaluate the creative authority that I lost in the past year.

Over the last year, I also lost the uniquely human ability to think for myself and to critique.

At present, how many developers rely on AI in the same way I formerly did?

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