Gucci-branded Google smart glasses are coming next year

The Verge / 4/17/2026

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Key Points

  • Reuters reports that Google is partnering with Gucci (Kering) to create AI smart glasses designed for everyday fashion appeal.
  • Kering CEO says the Gucci-branded Google glasses are planned for launch in 2027, targeting broader consumer adoption after earlier smart-glasses failures.
  • The report contrasts the upcoming Gucci collaboration with Google’s first Android XR glasses, “Project Aura,” expected to launch later this year.
  • Project Aura is described as sharing a similar aesthetic to Meta’s Ray-Ban display glasses, with chunky black frames and Android XR software support.
  • The collaboration follows Google’s prior announced partnerships for smart glasses, including Warby Parker and Gentle Monster, signaling an ongoing push to mainstream the category.
Google’s “Project Aura” will be its first Android XR glasses, expected later this year. | Image: Google, Xreal

Google is reportedly partnering with Gucci to make a pair of AI smart glasses stylish enough people might actually want to wear them. According to Reuters, Gucci parent company Kering is planning to launch the glasses sometime in 2027.

Google's first pair of Android XR glasses, "Project Aura," are expected to launch this year. They feature essentially the same look as Meta's Ray-Ban glasses, with chunky, black plastic frames. They'll usher in Google's second attempt at smart glasses, after Google Glass infamously failed to catch on over a decade ago.

Last year, Google also announced glasses partnerships with Warby Parker and Gentle Monst …

Read the full story at The Verge.