Agentic commerce runs on truth and context

MIT Technology Review / 3/25/2026

💬 OpinionSignals & Early TrendsIdeas & Deep Analysis

Key Points

  • The article frames “agentic commerce” as the next step beyond link-based assistance, where agents assemble itineraries and execute purchases end-to-end.
Imagine telling a digital agent, “Use my points and book a family trip to Italy. Keep it within budget, pick hotels we’ve liked before, and handle the details.” Instead of returning a list of links, the agent assembles an itinerary and executes the purchase. That shift, from assistance to execution, is what makes agentic AI…