Taylor Swift deepfakes are pushing scams on TikTok

The Verge / 4/29/2026

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Key Points

  • Scammers are using AI-generated deepfake videos featuring celebrities like Taylor Swift and Rihanna to promote fraudulent services on TikTok, according to Copyleaks.
  • The ads often use interview-style scenes (e.g., red carpets, podcasts, talk shows) and blend or manipulate real footage with AI to appear authentic.
  • Many campaigns push “rewards” or money-earning schemes that require users to watch TikTok content and provide feedback.
  • Although some ads display TikTok branding, users are commonly redirected to third-party sites that request personal information.

Scammers are using AI-generated videos of celebrities including Taylor Swift and Rihanna to promote shady services on TikTok, according to authentication company Copyleaks.

The ads typically show celebrities in interview settings, such as red carpets, podcasts, or talk shows, and often manipulate real footage with AI, the company said. Many promote rewards programs claiming users can earn money by watching TikTok content and giving feedback. TikTok's official branding appears in some of the ads, though users are redirected to third-party services that ask for personal information.

In one ad, a realistic AI avatar of Swift urges users to s …

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