Rewriting Commerce For The Agentic Age
SCMP Tech / 3/27/2026
💬 OpinionSignals & Early TrendsIdeas & Deep AnalysisIndustry & Market Moves
Key Points
- Antom CEO Gary Liu argues that AI agents are reshaping global commerce by automating key buying and selling workflows end to end.
- The article frames agentic commerce as a shift that will change how businesses build and demonstrate customer trust in digital transactions.
- It suggests enterprises are moving into a “next era” of digital evolution as agent-driven systems become more integrated into commerce operations.
- The piece positions these changes as business-level transformation rather than incremental technology adoption.
For Gary Liu, the most profound shift in commerce today is not about faster checkouts or new wallets. It is about who, or what, sits between merchants and consumers.
“There’s only one thing that’s fair to everyone - you only have 24 hours a day,” says Liu, CEO of Antom and Senior Vice President of Ant International. “Whichever service occupies the most consumer time, that’s where commerce should be.”
Increasingly, that time is being spent not browsing websites, but interacting with AI...
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