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Harlowe has a cheaper solution for lighting 360-degree shoots

The Verge / 3/20/2026

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Key Points

  • Harlowe has released the Omni 360, a $95 omnidirectional lighting accessory for 360-degree shoots, offering a cheaper alternative to existing options.
  • The Omni 360 outputs 2W and can be boosted to up to 4W, providing a diffused, even glow in all directions but may not fully illuminate dark environments.
  • The product undercuts competitors like Bushman, whose omnidirectional lights start at over $300, highlighting price-driven competition in creator lighting.
  • The launch signals broader affordability trends in 360-degree lighting and could make setup for 360 shoots more accessible for influencers and amateurs.
A person films themselves using a DJI 360-degree camera on a selfie stick with a Harlowe light attached.

Companies like Bushman already sell omnidirectional camera lights for 360-degree shoots, but they start at over $300, which is more than half the price of popular 360-degree cameras from companies like DJI and Insta360. Harlowe, a company known for lighting accessories that cater to influencers and amateurs, has released a $95 alternative called the Omni 360 that evenly illuminates with a diffused soft glow in all directions.

The Omni 360's 2W of light output can be boosted to up to 4W as needed, but neither mode is quite bright enough to fully illuminate a dark environment. It's best suited for providing additional lighting for subjects ne …

Read the full story at The Verge.