AI Navigate

Bespoke AI models are the next big thing in filmmaking

The Verge / 3/12/2026

💬 OpinionSignals & Early TrendsTools & Practical UsageIndustry & Market Moves

Key Points

  • Bespoke AI models are being developed specifically to support creatives throughout the filmmaking development process and to address copyright concerns.
  • The article notes that current popular generative tools like Sora, Veo, and Runway are not yet providing reliable results for entertainment production.
  • These new models aim to integrate into creative workflows from concept through preproduction and production, offering more tailored capabilities and risk management.
  • The trend signals a shift in the industry toward AI-assisted filmmaking, even as observers acknowledge the field is still early.
Actor Ben Affleck wearing a coat over a quarter zip.

Though many AI boosters have convinced themselves that the technology can spit out films and television series whole cloth, claims of Hollywood being cooked feel very premature when you see what people are making with the most popular image/video models on the market. Models like Sora, Veo, and Runway just do not seem all that great for entertainment production.

But we're starting to see more AI firms building a new breed of generative model - ones that are designed to address creatives' needs throughout the development process while also avoiding issues like potential copyright infringement. What really sets these models apart from their …

Read the full story at The Verge.