OpenAI's Sora burned a million dollars a day while losing half its users in record time

THE DECODER / 3/30/2026

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OpenAI is shutting down Sora after high compute costs—roughly $1 million per day—combined with rapid user decline, losing about half its users in a short period.
The article describes Sora’s trajectory as changing from a prestige project to a financial liability due to unit economics and adoption speed.
OpenAI plans to redirect the freed resources toward coding-focused, enterprise, and agent-based AI products, which are framed as having stronger monetization prospects.
The decision signals a shift in prioritization toward AI products with clearer business pathways rather than purely experimentation or showcase value.

OpenAI is shutting down Sora after the video app burned through about a million dollars a day in compute, quickly lost half its users, and turned from a prestige project into a liability. The company is redirecting those resources toward coding, enterprise, and agent-based AI products with stronger business potential.

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