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ChatGPT now tracks users for ads by default as OpenAI looks for new revenue

THE DECODER / 5/2/2026

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Key Points

  • OpenAI has enabled marketing cookies by default for free ChatGPT users in countries where ads are running.
  • Tracking is automatically active for free accounts, while paying subscribers are not subject to this default tracking.
  • Users can opt out by disabling the feature in their account settings.
  • The change suggests OpenAI is pursuing additional ad-related revenue as it works toward new income streams.

OpenAI has turned on marketing cookies by default for free ChatGPT users in countries where ads are running. Tracking is automatically active for free accounts but not for paying subscribers. You can disable it in your account settings.

The article ChatGPT now tracks users for ads by default as OpenAI looks for new revenue appeared first on The Decoder.

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