Are we tokenmaxxing our way to nowhere?

TechCrunch / 4/17/2026

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Key Points

  • The article argues that the divide between AI insiders and the broader public is widening, reflected in spending patterns, growing skepticism, and even new terminology.
  • It highlights major moves and positioning in AI infrastructure and enterprise competition, including OpenAI’s acquisitions, a shoe company’s rebrand toward AI infrastructure, and Anthropic’s enterprise-focused activities.
  • It describes ongoing bets and funding aimed at making AI infrastructure and compute more efficient and scalable, such as bets on cheaper inference and plans for large-scale AI data centers.
  • It contrasts what leading AI players build and demonstrate publicly versus what they claim is “too powerful” to release, using Anthropic’s approach as an example.
  • It focuses on the concept of “tokenmaxxing” and questions whether that mindset is leading to meaningful progress or a dead end for the ecosystem.
The gap between AI insiders and everyone else is widening, and the spending, suspicion, and even new vocabulary are starting to show it. While OpenAI is busy buying up everything from finance apps to talk shows, a certain shoe company just rebranded as an AI infrastructure play, and Anthropic unveiled a model it says is too powerful to release publicly …but apparently not too […]

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