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Google finds new ways to keep you from ever visiting a website directly again

THE DECODER / 4/18/2026

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Key Points

  • Google is expanding its AI mode in Chrome so that content from websites appears adjacent to the AI response rather than requiring a separate page visit.
  • This design further reduces the relevance of traditional browsing flows where users click through and land on the destination site.
  • The change indicates a continued shift toward AI-mediated search and consumption directly inside the browser experience.
  • By presenting information inline with AI output, Google increases the likelihood that users never navigate away from the AI interface.
  • The update could reshape website traffic patterns and how publishers evaluate visibility and engagement.

Google is pushing AI mode deeper into Chrome: websites will soon open directly next to the AI response. That makes the traditional page visit even less relevant.

The article Google finds new ways to keep you from ever visiting a website directly again appeared first on The Decoder.

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