I spent 3 weeks on Reddit validating a SaaS idea before writing a line of code. Here's what I found.
Dev.to / 6/10/2026
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Key Points
- The founder of Flowtex spent three weeks using Reddit (15 subreddits) to validate a SaaS idea before writing code, focusing on small teams’ workflow pain without pitching or sharing a landing page link.
- Feedback consistently highlighted “context loss” as a real and emotionally painful problem—decisions aren’t captured, knowledge disappears between apps, and AI tooling often restarts from scratch each session.
- Respondents rely on workarounds such as documentation (e.g., CONTEXT.md), Notion as a single source of truth, and regular sync practices, but few reported a complete solution.
- The product direction shifted from a broad, horizontal workspace to targeting small technical teams (founders, solopreneurs, and 2–5 person product builders), where the context problem is most acute.
- Instead of competing with automation platforms (Zapier/Make-style agent automation), Flowtex is positioned as a “second brain” workspace that connects apps and provides business context for interactive, fully-contextual task execution.
- The validation effort included roughly 40 pain-focused comments and resulted in a 9/10 validation score, followed by publishing a live landing page with a waitlist and the plan to start DMs earlier for stronger signals.
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