OpenAI wants UK regulators to treat ChatGPT as a Google Search alternative

THE DECODER / 2026/3/24

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要点

  • OpenAI is urging the UK’s Competition and Markets Authority (CMA) to include ChatGPT as an option in “choice screens” on Android devices and the Chrome browser.
  • The request would position ChatGPT as a direct alternative to Google Search within regulated default-selection interfaces.
  • The move reflects OpenAI’s strategy to secure distribution and user access by leveraging the UK’s competition and consumer-choice framework.
  • Regulators’ decisions could affect how search and AI assistant services compete for default visibility on major platforms in the UK.

OpenAI is pushing the UK's Competition and Markets Authority (CMA) to add ChatGPT as an alternative to Google in so-called "choice screens" on Android phones and the Chrome browser.

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