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The MacBook Neo is a winner

The Verge / 3/13/2026

📰 NewsIndustry & Market Moves

Key Points

  • Apple is moving into the affordable laptop segment with the MacBook Neo, signaling a strategic shift for its product lineup.
  • The Verge asserts the Neo nails the first attempt, highlighting strong value at around $599.
  • The Vergecast discussion dives into the device's appeal to budget-minded buyers and its fit in a price-conscious market.
  • The article frames the Neo as a competitive option that could influence the broader affordable-laptop segment, with readers encouraged to read the full Verge story for more details.

It was a little surprising to see Apple decide to leap fully into the affordable laptop market, to try and compete with devices the company typically prefers to just look down its nose at. It was also a little surprising to see Apple basically nail it on the first try.

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On this episode of The Vergecast, Nilay and David get into the weeds on the MacBook Neo, the $599 laptop that appears to tick just about all the boxes of the average $599 laptop buyer. Both David and Nilay bought …

Read the full story at The Verge.