AI Navigate

Amazon’s Big Spring Sale 2026: all of the latest deals

The Verge / 3/20/2026

📰 NewsIndustry & Market Moves

Key Points

  • Amazon's Big Spring Sale runs from 3:01 AM ET on March 25 to 2:59 AM ET on April 1, with some early deals already live.
  • Deals span a wide range of consumer tech, including personal audio, home theater upgrades, video games, mobile accessories, and outdoor gear as spring arrives.
  • The sale does not require a Prime membership to participate, and major retailers like Best Buy, Walmart, and Target often match Amazon's pricing, though Prime-exclusive deals are expected.
  • The Verge will highlight newer, notable deals and doorbusters throughout the event, with examples such as Xbox wireless controller at the best price of the year and Kasa smart plugs for about $11.
  • The promotion reflects a spring shopping push that could influence outdoor gear and portable audio deals, among other seasonal promotions.
A collage of pink shapes on a red background, with some consumer tech products in the foreground. The products include a Dreame robot vacuum and Shokz OpenFit earbuds.

If you’re looking for the best time to get a deal this spring, it might very well be during Amazon’s Big Spring Sale, which kicks off at 3:01AM ET on March 25th and runs through 2:59AM ET on April 1st. Some early deals have already begun (we’re compiling them here), but we’ll also be highlighting newer, more notable sales and the many so-called “doorbuster” deals that will appear throughout the seasonal shopping event.

If the early deals are any indication of what’s to come, you can expect deals on all sorts of consumer tech, from personal audio and home theater upgrades to steep discounts on video games, mobile accessories, and various doo-dads for tinkerers. Given that the sale coincides with the arrival of spring, we can also expect deals on plenty of outdoor-friendly gear, including portable Bluetooth speakers, open-style earbuds, and more.

Amazon’s annual spring sale doesn’t require a Prime membership to participate in, either. Most of the deals are available to everyone, with big-name retailers like Best Buy, Walmart, and Target matching Amazon’s pricing in many instances. There’s also sure to be some Prime-exclusive sales in the mix, so regardless of where you plan to shop, we’ve got you covered.